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Global Scans · Generation Alpha (Tech native) · Weekly Summary


WHAT'S NEXT?: Generation Alpha will be a generation that only knows a world living in real-time. There will be more than 2 billion Alphas by 2025.

  • By 2040, Generation Z (1995-2009) and Generation Alpha (2010 to 2025) will make up 41% of the global population, bringing a distinct new set of generational values with them. Deloitte United Kingdom
  • By 2025, the population of Generation Alpha will rise to eclipse the two billion mark, making it the largest generation to date! eCommerce Fastlane
  • Some researchers have referred to Generation Alpha as Gen C or Generation COVID because they will be the first generation to grow up largely or entirely in a world touched by the COVID-19 pandemic and the response to it. Encyclopedia Britannica
  • The influence of Generation Z and Generation Alpha will trigger a dramatic shift in how the world operates over the next five to 10 years. The Fintech Times
  • Generation Alpha, born between the years 2010 and 2025, represents a new generation that's growing up in a highly technological and digital world. The Edvocate
  • Generation Alpha is the next generation of consumers, born between around 2010 and 2025 and ranging from 0 to 13 years old. Mintel
  • By 2025, Gen Alpha will be the largest generation, totalling more than 2 billion people globally, Australian social research firm McCrindle Research predicted in its 2020 report, Understanding Generation Alpha. South China Morning Post
  • By 2045, members of Generation Alpha will surpass all other generational segments, totaling 2. American Alliance of Museums
  • Generation Alpha, the generation born between 2010 and 2024, is growing up in a world that is vastly different from the one most of the older Gen Z kids experienced. Duncan Platt
  • Growing dispersion between regions, sectors and issuers will expand the opportunity to generate alpha in 2023. Why 2023 is the year to go global for credit
  • In 2023, the oldest members of Generation Alpha are turning 13 years old and will become eligible to use virtual reality headsets and immersive social platforms such as VRChat. Hospitality Net
  • From Z to A: Generation Alpha (consumers born after 2010, meaning the oldest are about to enter their teen years) will number more than 2 billion worldwide by 2025, and they are already demonstrating their influence on family spending. Retail Touchpoints
  • In 2023, Generation Alpha (population born 2010-2024) will establish itself as the biggest demographic globally, overtaking Gen Z. Euromonitor
  • In 2023, the oldest of the world's youngest generation, Generation Alpha, will become teenagers for the first time. Propertybuyer
  • Children born within the last decade, sometimes referred to as Generation Alpha, will be the first to experience a planet through their entire lives that has been irrevocably altered by human caused global warming. CleanTechnica
  • Children born within the last decade, sometimes known as Generation Alpha, will be first to live their entire lives on a planet that has been irrevocably altered by human-caused global warming. The New York Times
  • As the first wave of Generation Alpha reaches adulthood in 2030, the global human population will be nearing 9 billion - and the world will have the highest ever proportion of people aged over 60. The Future of Customer Engagement and Experience
  • Generation Alpha, termed by a social analyst, will become a group of about 2 billion members worldwide by 2025. Tech Blog | Mobile App, eCommerce, Salesforce Insights
  • With the oldest members of Generation Alpha entering their teens in 2023, there might be a shift in social media consumption among young people. Mashable
  • Gen Z might be the core revenue driver for Nike now, but already the sportswear giant has its sights firmly set on Generation Alpha - children currently under the age of 12. Vogue Business

Last updated: 09 February 2024



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