Global Scans
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Generation Alpha (Tech native)
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Weekly Summary
WHAT'S NEXT?: Generation Alpha will be a generation that only knows a world living in real-time. There will be more than 2 billion Alphas by 2025.
By 2040, Generation Z (1995-2009) and Generation Alpha (2010 to 2025) will make up 41% of the global population, bringing a distinct new set of generational values with them.
Deloitte United Kingdom
By 2025, the population of Generation Alpha will rise to eclipse the two billion mark, making it the largest generation to date!
eCommerce Fastlane
Some researchers have referred to Generation Alpha as Gen C or Generation COVID because they will be the first generation to grow up largely or entirely in a world touched by the COVID-19 pandemic and the response to it.
Encyclopedia Britannica
The influence of Generation Z and Generation Alpha will trigger a dramatic shift in how the world operates over the next five to 10 years.
The Fintech Times
Generation Alpha, born between the years 2010 and 2025, represents a new generation that's growing up in a highly technological and digital world.
The Edvocate
Generation Alpha is the next generation of consumers, born between around 2010 and 2025 and ranging from 0 to 13 years old.
Mintel
By 2025, Gen Alpha will be the largest generation, totalling more than 2 billion people globally, Australian social research firm McCrindle Research predicted in its 2020 report, Understanding Generation Alpha.
South China Morning Post
By 2045, members of Generation Alpha will surpass all other generational segments, totaling 2.
American Alliance of Museums
Generation Alpha, the generation born between 2010 and 2024, is growing up in a world that is vastly different from the one most of the older Gen Z kids experienced.
Duncan Platt
In 2023, the oldest members of Generation Alpha are turning 13 years old and will become eligible to use virtual reality headsets and immersive social platforms such as VRChat.
Hospitality Net
From Z to A: Generation Alpha (consumers born after 2010, meaning the oldest are about to enter their teen years) will number more than 2 billion worldwide by 2025, and they are already demonstrating their influence on family spending.
Retail Touchpoints
In 2023, Generation Alpha (population born 2010-2024) will establish itself as the biggest demographic globally, overtaking Gen Z.
Euromonitor
In 2023, the oldest of the world's youngest generation, Generation Alpha, will become teenagers for the first time.
Propertybuyer
Children born within the last decade, sometimes referred to as Generation Alpha, will be the first to experience a planet through their entire lives that has been irrevocably altered by human caused global warming.
CleanTechnica
Children born within the last decade, sometimes known as Generation Alpha, will be first to live their entire lives on a planet that has been irrevocably altered by human-caused global warming.
The New York Times
As the first wave of Generation Alpha reaches adulthood in 2030, the global human population will be nearing 9 billion - and the world will have the highest ever proportion of people aged over 60.
The Future of Customer Engagement and Experience
With the oldest members of Generation Alpha entering their teens in 2023, there might be a shift in social media consumption among young people.
Mashable
Gen Z might be the core revenue driver for Nike now, but already the sportswear giant has its sights firmly set on Generation Alpha - children currently under the age of 12.
Vogue Business
Last updated: 09 February 2024
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