Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen's long-standing TV ratings monopoly.
Digiday
Nielsen will be integrating Nextflix's first-party data along with its own panel-based measurement to create metrics for deduplicated cross-platform viewing metrics.
Broadcasting+Cable
Integrating Comcast's RPD alongside Nielsen's panel data will significantly enhance Nielsen's ability to comprehensively measure audiences across platforms and devices, including enabling linear addressable measurement for Nielsen's National TV service.
Nielsen
Nielsen has postponed approval of its Big Data data - viewing information from set-top boxes and smart TVs - for transaction purposes, which will be included in its national TV ratings service beginning next month.
Media Post
While WBD will still be using Nielsen's measurement services, the deal with VideoAmp gives it another data set, and the possibility of a more cost-efficient, stand-alone alternative for the future.
CNBC
2023 stands to be another test-and-learn year as advertisers, agencies and TV networks sort out which measurement providers are ready to be relied upon as currencies, with Nielsen planning for Nielsen One to replace its legacy measurement system in 2024.
Digiday
Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
Nielsen
To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings in the U.S.
WORLD SCREEN
Using Nielsen Digital Ad Ratings YouTube will now give advertisers the opportunity to maximize audience reach among specific target markets, based on vetted audience reach insights, in order to maximize your messaging.
Social Media Today
Roku (Nasdaq: ROKU), America's No. 1 TV streaming platform, will enable four-screen measurement for the first time across traditional TV connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
Nielsen
Nielsen will be launching big data into its national TV measurement beginning in September, a major step towards the launch of Nielsen ONE, the forthcoming single, deduplicated solution for cross-media measurement.
Neilsen
The Nielsen ID System will help drive interoperability with the ecosystem, breaking down data silos and harmonizing audience data from third-party providers in its cross-media solution, Nielsen ONE.
Nielsen
With Nielsen becoming more vulnerable, a number of ad data companies that measure audiences saw an opportunity to replace them as a source for negotiating TV / videos ads.
Forbes
While TV networks, advertisers and agencies will incorporate alternative measurement providers into their upfront deals in 2022, their inclusion will be largely limited to tests, and Nielsen's measurements will be the currency on which upfront transactions are agreed to.
Digiday
A greater emphasis on purpose-driven initiatives, can better connect marketers with consumers Nielsen Research shows over half of U.S. consumers purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes.
SME horizon
Experian marketing data will be used alongside the Nielsen Identity System platform to provide identifications for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices.
Research Live
Integrating Experian marketing data assets into the Nielsen ID System will further strengthen Nielsen's ability to match person-level data to devices, increasing the scale and accuracy of demographic distribution for reported impressions for Nielsen's Audience Measurement and Outcomes products.
Neilsen
Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web.
Neilsen
Nielsen will integrate demographic data provided by The Trade Desk into the Nielsen ID System to provide more scope and accuracy in Nielsen's digital ad measurement for the open internet, connecting digital impressions to demographics across millions of devices.
Neilsen
As part of Nielsen's Streaming Suite and in line with the rise of CTV, Nielsen's Digital Ad Ratings will continue to deliver audience measurement for streaming ads on CTV devices.
MartechVibe>Where Technology Powers Marketing
The collaboration with Roku will substantially expand the footprint of smart TVs and other devices, nearing 100 million in total, in which Nielsen can enable media sellers and buyers to measure and better monetize addressable advertising.
Light Reading
Last updated: 11 February 2024
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