Global Scans · Media & Entertainment · Weekly Summary

• The ever-increasing popularity of social media will demand even more attention in 2024 from online retailers to protect brand reputation and retain customer loyalty. Total Retail
• The UK's recent Online Safety Act, for instance, as well plans in the US and Europe to use upload filtering (algorithmic tools for blocking certain content from being uploaded) as a way of screening for offensive or illegal posts, all encourage social media platforms to use AI to censor at source. Tech Xplore
• While political ad spending is projected to surpass the $10 billion mark by the end of the 2024 election cycle, which would make it the most expensive two years in political history, political advertisers are facing unprecedented complexities in the media landscape. LoopMe
• The USPTO has prioritized a sense of print-based documentness over the potential for data to be rendered in different, more accessible, formats such as reflowable HTML with all media and data included. OUP Academic
• In the fast-paced world of TikTok marketing, going viral has become a coveted achievement, offering businesses, like insurance company Nationwide, the chance to reach massive audiences in a short space of time in a way traditional media can not. Insurance Business
• With billions of active users on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, social media provides an unparalleled opportunity to reach a vast and diverse audience. Reach Above Media
• Monetization of Physical Stores through Retail Media Networks: In the wake of Amazon's retail media success, many brands started eyeing the lucrative opportunity their digital real estate could offer. McMillanDoolittle - Transforming Retail
• A road network across 23 social media platforms, which previously was mapped out in Johnson's prior research, will allow bad actor communities direct links to billions of users worldwide without users' knowledge. George Washington University
• In 2024, many digital marketing professionals have their eyes on the vast untapped potential that exists at the intersection of social media and AI-powered marketing strategies, as well as some of the exciting new ways AI can bolster content creation efforts. Vizion Interactive
• Under the draft regulations from the New York Cannabis Control Board, companies will be permitted to advertise their products on television, radio, social media and other platforms. Rockland County Business Journal
• The Royal Bhutan Police has an opportunity to cease the practice of posting suspects on social media before legal processes unfold. Kuensel Online
• Video game advertising revenues will be worth $91 billion in 2024, meaning gaming would be the 5th largest channel by advertising spend, behind search, social media, linear TV, and retail media. adobo Magazine Online
• With a global audience of over three billion, gaming has developed into one of the most popular and pervasive forms of entertainment in the world but remains a largely untapped opportunity for brands. adobo Magazine Online
• WARC Media forecasts global linear TV consumption to decline by a further 2 minutes per day in 2024, meaning people will continue to spend more time with linear TV than streaming video, streaming music, or listening to podcasts. adobo Magazine Online
• While generative AI like ChatGPT and DALL-E have received widespread media coverage over the past year, algorithms that could be described as AI are used in everything from social media to email filters. The Mandarin
• As visual media, Twitter and Instagram have helped elevate the nitty-gritty of direct action to the level of spectacle, to the point where violent clashes with police become enticing opportunities for content generation. New Statesman
• The twin dangers of selective news avoidance and news fatigue remain a major source of concern for media companies looking to sustain interest in news from Gaza and Ukraine, amongst other difficult stories. Reuters Institute for the Study of Journalism
• Given the focus on cookie deprecation changes in 2024, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. Digiday
• Three in four marketers globally plan to implement AI to offer better customer experiences on social media. Sprinklr
• Global sales through social media platforms were estimated at 992 billion U.S. dollars in 2022 and expected to reach around 8.5 trillion U.S. dollars by 2030. XOmisse
• Social media poses a bigger risk to the democratic process than AI does. Yahoo News
• In 2024, the influence of CGI art is expected to reverberate across social media in various ways, with brands using AR filters and lenses that feature CGI elements, offering users interactive and immersive experiences. SocialBee

Last updated: 05 February 2024