Global Scans · Google · Weekly Summary

• Some browsers, like Firefox and Safari, already block third-party cookies by default, and Google Chrome plans to eliminate them by the end of 2024. DeleteMe
• Just over half of the 121 marketing professionals who were surveyed over the last two weeks said they agree that Google will get rid of third-party cookies in the Chrome browser before the end of the year. Digiday
• The CMA wants assurances that Google will not develop its ad technology in a way that reinforces its power over existing ad infrastructure - specifically Google Ad Manager, which supplies more than 90% of the display ads served in the UK. The Register
• Google deploying its Privacy Sandbox will cause every ad platform that is not Google Ads to underperform as a result of having less accurate targeting data. AdExchanger
• Personalization and User Experience Tools: To cater to Google's emphasis on improving user experience, innovative tools focusing on personalization and engagement metrics will gain significance. TechBullion
• Google's Data Manager was recently announced to be rolling out to Google Ads in early 2024, which will simplify setting up and maintaining the CRM connections needed for enhanced conversions and targeting strategies such as customer match. Space & Time Media
• Voice assistants like Siri, Alexa and Google Assistance already use AI but they will soon be able to detect context, intent and the nuances of word choice and phrasing so interacting with them feels more natural. Balmoral
• In 2024, global platforms like Xero, Apple, Amazon, Google, and Microsoft will focus on enhancing the interconnectedness of financial services, creating a super ecosystem for smoother financial management. Investing.com South Africa
• Given that other smartphone manufacturers are expected to launch headsets of their own in the coming year or so - such as the already teased Samsung XR headset created in partnership with Google - it's likely the ability to record 3D video will come to non-iPhones too. TechRadar
• Starting with the Samsung Galaxy S24 series announced today at Galaxy Unpacked in San Jose, California, Samsung will be the first Google Cloud partner to deploy Gemini Pro and Imagen 2 on Vertex AI via the cloud to their smartphone devices. Zawya
• All Android phones that now come with Google's eSIM Transfer Tool will support eSIM transfer between Android devices from any brand, but the dependability on the network carrier still remains. SamMobile
• The digital currency world is abuzz with speculation after a major search engine, Google, announced an upcoming policy change that could pave the way for advertising certain cryptocurrency products. DailyCoin
• Experts are confidently predicting AI and tools such as ChatGPT, Microsoft Copilot, Google Bard and Amazon Q will continue to soar in 2024, as more companies experiment, make discoveries and deploy AI as part of everyday operations. Canberra CityNews
• Investors are less likely to risk losing money backing startups going up against Nvidia, Amazon, Microsoft, and Google leading to less innovation. The Register
• Samsung will be the first Google Cloud partner to deploy Gemini Pro on Vertex AI when the Galaxy S24 phones become available in the coming weeks. Mobile World Live
• Google hopes to reach two billion consumers with Bard and roll it into its existing Google Voice Assistant. Daily Mail
• Google is introducing Duet AI, which will allow educators to use generative AI in Google Docs, Slides, Sheets, Gmail, and Meet to write, visualize, organize, and connect more meaningfully. The Whiteboard Blog
• As Google plans to phase out third-party cookies by the second half of 2024, the world of data collection is holding its breath. FormAssembly
• Generative Design and AI Integration: With the rise of generative AI, as seen in tools like ChatGPT and Google's Bard, there's an expected integration of AI in architecture, engineering, and construction. GoGeomatics
• Google Maps and Google Assistant will serve as the defaults for navigation and voice control, respectively, while Google Play Store integration will allow owners to download apps like Spotify directly to their vehicles. Make Big Change
• AWS has previously pledged to invest $12bn into India's data ecosystem by 2030 and Google announced today that it commenced construction of a $1bn data center in the UK. Verdict
• Google's AI has shown remarkable potential in outperforming human physicians in making diagnoses and exhibiting superior bedside manners. Medriva
• Next-gen AI personalization: AI will be increasingly personalized, and companies like Google and Apple will evolve their AI-based tools to enable digital assistants that can have extensive dialogs via voice commands with consumers. insideBIGDATA

Last updated: 11 February 2024