Global Scans · Netflix · Weekly Summary

• Netflix is preparing to release a host of new content in February, which means that some films and TV shows from its back catalogue are going to be removed to make way for it. Yahoo News
• The prevalence of streaming services like Netflix and Amazon's Prime Video has opened up fresh avenues for marketers to reach consumers who are progressively moving away from traditional TV sources, presenting new opportunities for advertising. Hollywood Life
• Netflix will not offer a standalone app on the Vision Pro, dealing a blow to Apple's entertainment offerings on its new headset. Gadgets 360
• Just like Netflix, YouTube is recommending its customers use a web browser if they want to see its content saying YouTube users will be able to use YouTube in Safari on the Vision Pro at launch. Trak.in - Indian Business of Tech, Mobile & Startups
• Netflix stock rose 12% after the streaming giant reported the addition of far more paying subscribers in the fourth quarter than expected, helped by a slate of popular programming. Yahoo Finance
• Longer term, both account-sharing and advertising are expected to revive Netflix's revenue growth even if subscriber growth slows. Mint
• Netflix is expected to edge out Disney + in the race for U.S. ad revenue in 2025, as price hikes and a crackdown on password sharing attract more viewers to its crowdfunded offering. archyde
• Netflix is set to spend $17 billion on entertainment content in 2024, while Disney is poised to spend $15 billion. Insider
• Netflix plans to give advertisers the ability to use QR codes in commercials starting in early 2024. Yahoo News
• The Netflix Standard with Ads plan now has 23 million monthly active users globally - a considerable jump from the 15 million it just announced in November. AdExchanger
• In January 2024, Netflix is dropping terrific titles on their list of new content that will help start your New Year off strong. Decider
• Because platforms like Netflix, Hulu, and Disney + now offer AVOD membership tiers, the AVOD industry is expected to generate $90 billion in annual revenue by 2028. How-To Geek
• Netflix will be kicking off 2024 with quite a few new movies and TV shows, many of which are hitting the service on New Year's Day. Comicbook.com
• Pairing marketplace ad placements with the newer streaming service will allow Amazon to mightily bolster the reach that it can provide to advertisers and better compete with established streamers like Netflix. BBAE
• Streamers such as Netflix and Disney + have launched ad-supported tiers in the past year or so; Amazon's Prime Video will follow suit shortly. The Economist
• The basic ad-supported plan will not include roughly 5 to 10% of Netflix's catalog, but all other subscribers have its full, unlimited collection of movies and TV shows. CNet
• Netflix will retain its position as the top investor in global streaming content by spending $15 billion, a moderate 2% increase from last year. FilmTake
• Netflix subscribers will get the chance to play the newer versions of Grand Theft Auto 3, Grand Theft Auto: Vice City, and Grand Theft Auto: San Andreas on their iOS and Android mobile devices at no additional cost. Game Rant
• Netflix is expected to spend $1.9 billion on local content in the Asia-Pacific, because Japanese anime, Korean dramas and Indian movies are globally streamed and watched. Mint
• An Online Streaming Act passed in April will tax and regulate digital video services in Canada, which are mostly owned by U.S. companies such as Netflix, Disney, and Amazon. Institute of Economic Affairs
• Faster speeds means movies and TV shows will be much quicker to load when streamed from services like Netflix and Disney Plus. What Hi-Fi?
• Netflix's recent emphasis on its ad-supported tier has yielded positive results, attracting nearly 5 million monthly users and creating an enticing opportunity for advertisers. Stevens & Tate Marketing
• Netflix has been pursuing a sponsorship model for its ad product, which will allow advertisers to partner with a new movie or TV show. AOL

Last updated: 11 February 2024