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Trend Alerts

Thought for Food

The world's population is expected to rise to 9.8 billion by 2050, requiring a 70% increase in food production that will need to be achieved with a limited number of hectares of arable land and in a context of accelerated land and soil degradation.

Sustainable Futures

With the increased chatter and focus surrounding sustainability, brands have an opportunity to develop innovative sustainable products. Read to discover what our robot, Athena, has found on Sustainable Futures and act accordingly, or click any lin...

Recessionary Signals?

The World Bank has added its voice to those warning of a worsening outlook for the global economy this year, amid signs that some major economies could experience a recession. While the risk of a full-blown international recession next year with p...

Social Futures

This Trend Alert is written in association with the conference on CONSTRUCTING SOCIAL FUTURES – Sustainability, Responsibility and Power, taking place on 12–13 June 2019 in Turku, Finland at which we will be presenting. A few tickets still availa...

Political Outlook

An increasing number of pitfalls, such as escalating political risk, the high volatility of commodity prices and supply constraints, began to slow world growth in late 2018 and cast a shadow over the outlook for 2019.

Machine Futures

Machine learning will be the biggest and fastest-growing trend in technology again in 2019, threatening every laggard organization and offering rich prizes for the leaders, big and small. Read to discover what our robot, Athena, has found on the f...

Wearable Forecasts

Currently 1-in-5 adults wears a smartwatch or fitness strap and by 2020, the wearable tech market will be worth €30bn globally - proving that this market is one to watch.

Plastic Futures

The scale of the plastic waste issue is getting worse not better, with the production of plastics expected to double over the next decade. Yet efforts are being made to reduce or ban plastic in many parts of our lives by danger-aware and innovativ...

Lifestyle Futures

In the coming decade, changing lifestyles, economic volatility and infrastructure issues are just a few of the trends that will influence where and how people choose to live. Discover what our robot, Athena, thinks lifestyle futures could be, act ...

Drone Update

Apart from saving lives, civilian drones are becoming a good business. By 2020, the market will be worth $100bn in areas such as surveying, security and delivery. Discover what our robot, Athena, thinks the varied future of drones could be, act ac...

Tomorrow's Shopping

Shifting consumer preferences and an increasing priority on convenience will fuel radical changes to shopping in the coming years. Read to discover what our robot, Athena, thinks the future of shopping could be, act accordingly or click any link t...

Future Business Models

Over the next 10 years, the world of work is set to change rapidly. The World Economic Forum predicts that disruptive changes to business models will have a profound impact on the employment landscape. Discover what our robot, Athena, thinks the f...

Emergent IoT

The current development and deployment of Internet of Things (IoT) initiatives could create a new golden era in the global economy. Some say we are in the valley of disappointment with IoT. Others say that the global IoT market is expected to doub...

Climactic Future?

Climate change is the biggest global health threat of the 21st century and tackling it could be our greatest health opportunity. While we already know the elephant is in the room, its potential to create future damage is huge and our current effor...

Future of Science

By 2030, workers will spend double the amount of time solving problems and 77% more time using science and maths skills. That includes you! Read on to discover what our robot, Athena, thinks the future of science could be, act accordingly or clic...

Future Inequalities

The 21st century poses new and multiple challenges to public services, including an increased number of poor people, widening inequality, jobless economic growth, multi-dimensional security threats, persistent food insecurity and the irreversible ...

Tourism Foresight

The tourism industry faces greater competition than ever before, including from more affordable destinations in Latin America and Asia, increasingly popular North American cities such as Toronto and Miami and cities that have invested much more in...

Mobility Futures

The rewards of unlocking smart mobility could be vast: Innovative mobility services are projected to see a 5-fold increase in their share of travel spending by 2040 and generate an estimated $270 billion in revenue and up to $150 billion in prof...

Education All Around Us

Technology is a vital and exciting tool that is going to revolutionise education in the years ahead. Worldwide education spending is expected to be $10 trillion in the next 10 years. Read on to discover what our robot, Athena, thinks the future of...

Risky Futures

On Monday, the UN Intergovernmental Panel on Climate Change (IPCC) said that the planet will reach the crucial threshold of 1.5℃ above pre-industrial levels by 2030, precipitating the risk of extreme drought, wildfires, floods and food shortages f...

Future of Seafood

The World Bank estimates that 62% of fish for human consumption will come from aquaculture by 2030, dominated by tilapia, carp and catfish: Global tilapia production alone is expected to almost double to 7.3 million tons a year by 2030. Read o...

Future of Healthcare

By 2023, markets will be under pressure to find revenue, the government and healthcare sectors will be entering a period of significant disruption. Read on to discover what our robot, Athena, thinks the future of healthcare could be and take actio...

Urbanized Futures

By 2050, 70% of the world's population will live in urban areas. Read on to discover how Athena, our robot, forecasts this mega-trend and other changes to urban living that will change the world.

Uncertain Futures

As we move towards 2019, here are Athena's takes on the opportunities and risks emerging from current uncertainties. Consider this list and the associated graphics in your future planning and respond accordingly. Or contact us to use o...

Digital Tomorrows

Identifying where the real potential for digital transformation lies (in terms of risk, process and the bottom-line) will be a key challenge to meet in 2018 for all organizations. Read on to discover where Athena, our robot, thinks these spaces fo...

Infrastructure Foresight

Rapidly increasing infrastructure investment has been one of the major trends over the last decade. Will it continue and where will the focus be going forward? Read to discover where tomorrow’s opportunities and risks are likely to be in this par...

Cybersecurity Futures

45% of chief information officers (CIOs) fear that they will lose their jobs because of a data breach in the year ahead, and 67% believe that such an incident is likely to occur. Read on to discover what our robot has discovered about the future o...

Future of Personal Care

The global online beauty and personal care products market has witnessed immense growth over the past decade and is projected to grow at a CAGR of over 16% by 2022. Read on to discover where Athena, our robot, thinks this market will go in the fut...

Future of Consumption

Over the next decade, Western countries in general are expected to see slower consumption growth. Where will growth come from as Western countries' consumption fades? Will we face another recession soon? Find out where our robot, Athena, thinks ...

Energy Update

Since our robot's last look at energy futures in November 2017, oil prices have shifted upwards. The short-term, forward look contains a lot of uncertainties given increasing geopolitical and other national policy issues and these will have lon...