Millennials

• [New] Gen Z - some 2.5 billion people - make up 32% of the global population, followed by Millennials aged 25 to 40 at 22%, according to Bank of America, which predicts Gen Z's entry into the workforce will disrupt economies and markets.
• [New] The Australian brand might have better timing, as both millennials and Gen Z are reported to consume less alcohol than previous generations.
• [New] 72% of Gen Zers and 63% of Millennials think Amazon Fresh will be a threat to the existing brick-and-mortar retail giants in the UK.
• [New] 87 percent of Millennials said they also used a home computer to shop, and home
• [New] For most millennials, 2021 will be the first year in their lifetimes that Budweiser will not have an ad in the Super Bowl.
• Canada's rural areas may experience unprecedented population growth in the coming years as urban housing markets skyrocket, remote work opportunities increase and millennials search for bigger houses that are suitable to accommodate home offices and remote learning.
• By 2030 the population above age 60 will have grown so much that other generations like millennials and Gen-Z will be outnumbered by them in Europe, China, Japan and the United States.
• Even with the economic downturn caused by the coronavirus pandemic, millennials are still the most optimistic of any age group about the investment returns they expect in the coming years, a survey has found.
• By 2030, millennials and Gen Z will make up the majority of the workforce as more baby boomers and Gen X retire.
• The next few decades will see the largest generational wealth transfer in history of an estimated US$ 30 trillion from baby boomers to millennials, which currently account for 23% of the global population and which are typically entering or are in the midst of their prime earning years.
• The cost of care is expected to soar due to the volume of Millennials saturating the U.S. workforce and the decline of their overall health.
• Millennials are expected to represent 50% of all travelers to the USA by the year 2025.
• Younger (Gen Z and millennial) business leaders said they are more likely than older (Gen X and baby boomer) business leaders to be more optimistic about the potential actions the Biden administration will do to help advance the adoption of AI in enterprise.
• Millennials are the job-hopping generation, with half of all millennials stating that they plan to be working at a different company than their current one by 2022.
• Millennials are expected to make up for 75% of the global workforce by 2025.
• Growth is expected to resume in 2021 supported by Mainland China's recovery, pent-up demand by millennials and Generation Z and the ongoing maturity of the digital channel.
• Hard seltzer accounted for 21% of millennial alcoholic beverage consumption in the last year: UBS expects the category to balloon to $2.5 billion in sales by 2021, which would mean a 66% annual growth rate.
• 68% of US consumers expect brands to be clear about their values, while Millennials and Generation Z have the highest expectations of all age groups.
• Millennials are the largest driver of net new loan demand and will continue to be for the next eight years.
• At risk are the $70 trillion in assets expected to transfer from baby boomers to millennials and Generation Xers.
• By 2025, millennials will comprise the majority of the global workforce, and nearly all millennials want to use their skills to do well and do good.
• Millennials or Generation Y will rise from 33% of the global workforce to 75% over the coming years, ushering in the biggest intergenerational transfer of wealth in history.

Last updated: 18 April 2021