Global Scans · Augmented Reality · Weekly Summary

• The introduction of Apple Vision Pro and subsequent investment and products announced by Meta and others are paving the way for mainstream adoption of augmented reality and virtual reality, which will slowly but steadily find its way into clinical research. Applied Clinical Trials
• In the coming years, AR and VR technologies are expected to revolutionize the way consumers interact with brands. Reach Above Media
• Augmented Reality continues to push the boundaries of innovation, and in 2024, we anticipate its integration into web design to create seamless blends of digital and physical realities. webcastle
• Qualcomm has launched a higher performance version of its processor for augmented reality ahead of the expected launch of Apple's Vision Pro headset. eeNews Europe
• The Quest 2 works well as a baseline VR headset if all you want to do is play some VR games, though it lacks any AR capabilities that will become the main selling point of 2024's headset releases, namely Apple's Vision Pro set to drop early in 2024. Gizmodo
• In 2024, we can expect to see more brands implementing AR features, allowing consumers to virtually try products before making a purchase decision. TechCentral
• Augmented reality and virtual reality will expand across industries in 2024. Blackman & Sloop
• As technology continues to advance, the integration of artificial intelligence, virtual reality, augmented reality, and other innovative technologies will likely be a key consideration for the event industry in the coming years to enhance attendee experiences. micebook.
• Anticipating widespread consumer adoption, the introduction of Apple Vision Pro is expected to catalyze a substantial transformation within the augmented reality and spatial computing industry. MarketScreener
• Experimental interfaces to the internet such as AR and VR glasses, lapel pins, and other wearable devices will be a feature of the year ahead. Reuters Institute for the Study of Journalism
• Apple is betting that mixed reality - the melding of virtual and augmented reality - will eventually become a major source of revenue. Fortune
• In 2024, brands will use AR and VR to enhance customers' brand experience by offering interactive product visualization, gamified engagement and storytelling. Gulf Business
• We could see greater use of augmented reality and other technologies as part of Web 3.0, metaverse or other immersive environments where consumers could interact with brands in digital rooms. The Future of Commerce
• The growth of advancing technology such as artificial intelligence and augmented reality can strengthen Europe's opportunities to improve the transparency and accountability of its agrifood environment. FoodNavigator.com
• Personalization, driven by artificial intelligence to the integration of immersive technologies like virtual reality and augmented reality, will continue in 2024. Skillz Middle East
• Snapchat plans to release a special Diwali-themed AR Lens to enhance the AR experience. CTN News l Chiang Rai Times
• Imagine a world where screen technology transitions from handheld devices to wearable glasses, leveraging augmented reality, virtual reality, and extended reality (XR) for an immersive experience. Capacity Media
• In 2024, the incorporation of new technologies into education such as Artificial Intelligence, Machine Learning, and Virtual and Augmented Reality are expected to take the spotlight. News18
• In the world of educational technology, Augmented Reality stands out as a groundbreaking tool with the potential to transform traditional classrooms into hubs of interactive and immersive learning. Educators Technology
• The outlook for Augmented Reality in 2024 is highly optimistic, offering substantial potential across diverse sectors like education, healthcare, gaming, and retail. IntelligentHQ
• Technology will play a vital role in [the NeuroGlow] trend, with artificial intelligence, virtual reality, and augmented reality (AR) applications personalizing beauty experiences, tracking well-being metrics and offering virtual wellness consultations. Global Cosmetic Industry
• Immersive Technologies: With Apple and Meta driving the adoption of VR headsets, 2024 may mark a defining year for the integration of AR, VR, and mixed reality in advertising, offering consumers more immersive and engaging experiences. www.bestmediainfo.com

Last updated: 11 February 2024